Starting today, purchase $78 from Vera Wang's Lovestruck fragrance collection at Macy's, and receive a free "Share the Love" T-shirt.
Wang designed the shirt exclusively for DKMS to encourage people to register as bone-marrow donors.
"I designed the 'Share the Love' T-shirt as a reminder that we each have the power to fight blood cancer and save someone's life," Wang said.
Leighton Meester is the face of the "Share the Love" campaign, along with 19-year-old blood cancer survivor Kerri Mullen, who teamed up with Meester to create a PSA for DKMS.
"'Share the Love' is an altruistic idea of love — it's about giving the gift of live to a stranger," Meester said. "The more people get swabbed and are willing to donate, the more lives we can save, and that's pretty incredible."
Every day, thousands of patients search the national registry in hopes of a bone-marrow-donor match. Fewer than 30 percent of patients find a match in their own family; the majority must search for an unrelated donor. Due to a lack of donors in the registry, six out of 10 patients will not receive a lifesaving transplant.
Vera Wang Lovestruck is a sparkling floral that opens with mouthwatering pink guava and mandarin, followed by a delicate mix of tuberose and lotus blossom. Behind it all are precious woods and sheer musk.
Visit GetSwabbed.org to register as a donor. Check out the PSA with Meester and Kerri here.
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