Kim Kardashian Flour Bombed

Kim Kardashian was flour-bombed yesterday, and not in a Viktor & Rolf way. According to the Los Angeles Times, K was pelted with a bag of flour on Thursday during a press event at London in West Hollywood to promote her latest fragrance, True Reflection.

The act was no joke ... the L.A. County sheriffs department was called to the scene to investigate the nature of the substance, only to discover it was common flour, the Los Angeles Times reports, adding that the perpretator, a woman, was held at the scene and released after Kim declined to press charges.

"Like I said to my makeup artist, I wanted more powder," Kardashian joked after the attack.

True Reflection hits counters this spring, featuring top notes of Italian bergamot, plum and peach; a heart of night blooming gardenia, chocolate orchid and lotus flower; and base notes of textured woods, patchouli and skin musk.

"It's so different than my other fragrances," Kim has Tweeted.

See more of the flour bomb incident at Hollywood Reporter here.