No wonder it's impossible for In A Bottle to cover every new fragrance launch ... there were 1,400 in 2012 alone.
Dutch artists Lernert & Sander offer wry comment on the overwhelming proliferation of fragrances in the marketplace with a new creation called Everything. For the piece, they managed to track down a sample of each and every new scent released last year, then combined them all together in a 1.5 liter bottle designed to look like a classic sample fragrance.
Dutch artists Lernert & Sander offer wry comment on the overwhelming proliferation of fragrances in the marketplace with a new creation called Everything. For the piece, they managed to track down a sample of each and every new scent released last year, then combined them all together in a 1.5 liter bottle designed to look like a classic sample fragrance.
So what is the scent of Everything? Select guests got to rare chance to smell for themselves when the fragrance was placed on display at Colette in Paris for one week at the beginning of March.
The rest of us can only wonder, but judging from the promotional photo of the artists (below), it looks a bit overwhelming.
Lernert Engelberts and Sander Plug create high-concept art films and installations, with simple but stunning art direction, all driven by their subtly dry, cheeky sense of humor. Find out more about their multimedia creations here.
No comments:
Post a Comment