Monday, October 1, 2012

#Noteworthywomen Sought for Fragrance Launch

New online beauty hub Coterie.com is looking for #Noteworthywomen to mark the launch of its new perfume. 

Coterie has partnered with Demeter Fragrance Library to create Noteworthy Eau de Toilette — a fruity, floral blend of frosted Italian bergamot, white jasmine, blue iris, creamy white rose, cashmere musk and white patchouli. 


Noteworthy will be available through Coterie Oct. 2-31, and in honor of breast cancer awareness month 30 percent of proceeds will be donated to the National Breast Cancer Foundation


To garner additional awareness, Coterie has launched a
 #Noteworthywomen social campaign with Animoto.com, where friends, guests and members can create inspirational “notes” and videos around the noteworthy women in their lives.


To participate:
  • Write a post about a noteworthy woman or women you admire (need not be breast cancer related).
  • Invite your followers to join the conversation by going to www.coterie.comwww.facebook.com/coterieinc or Twitter with the hash tag #noteworthywomen.
  • Submit a link to your post to collaborate@coterie.com.
  • Coterie will choose from your stories and share on their blog, Facebook and Twitter.
  • For every post submitted, Coterie will donate $1 to the National Breast Cancer in addition to Noteworthy fragrance proceeds.
  • One lucky winner will be randomly selected to win a $100 Coterie gift card, Noteworthy Eau de Toilette, and a one-year subscription of Animoto pro — a digital storytelling video website, a $249 value.
  • Coterie is accepting posts through midnight Tuesday, Oct. 9.
  • Please include mention of the #Noteworthywomen campaign and/or Noteworthy limited-edition Eau de toilette. 
Coterie’s online campaign will feature editorial and video stories of women who have been touched by breast cancer, which affects approximately 1 in 8 women in the U.S.


Coterie is a new, online destination where busy, socially savvy modern women can research, purchase and share their beauty finds, as well as collect their favorites in a virtual vanity. 

If you can't make it to Coterie's headquarters in San Francisco, visit the company on Twitter and Facebook


Noteworthy is $45 for 1.7 ounces.

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